Natural Balance had just developed a new Dog Food focused campaign as the Covid-19 Pandemic was taking over the world. Knowing they had to quickly pivot and find new ways to sell their products, we turned that campaign into a full Shopper Marketing platform in new spaces they had not been in.

We expanded that dog specific campaign to now include cats, because all Pets Deserve More. An Amazon brand page and targeted banners were a first for the brand, knowing this would be a major purchase avenue for shoppers. A custom “find the right formula” quiz was developed for Petsmart.com, and creative was developed for Chewy, another first for the brand.