Bombay Sapphire was looking for a new way for its ‘Stir Creativity’ program to resonate with consumers across the country. Regional specificity would make the brand feel personal to new and curious drinkers. Stir Up Your City was created by infusing local and regional flavors into their Bombay Sapphire cocktails, and brought a more homegrown & ownable feel to the drinking experience.

With this on-premise program, our aim was to get bartenders and patrons alike to paint the night and their respective cities Bombay Sapphire blue—because painting the town red is so last century.