THOMAS’ ENGLISH MUFFINS

Thomas’ English Muffins have long been viewed as a morning staple and wanted badly to break out of the breakfast space. Lucky for us, the launch of the campaign tied in with summer—when shoppers are keen on exploring and discovering new things . From there, Explore What’s Possible was born. We created everything from in-store signage, to a sweepstakes, right down to an interactive microsite where shoppers could go for custom regional recipe inspiration and other’s hashtagged content.


Key Visual

 

Recipe Development & Photoshoot

 

Tasty-style Instructional Video

 

Custom Responsive Microsite

 
 
 

In-store Display

 

Aisle Blade

Freezer Cling

 
 

In-store Demo Cart

Demo Cart Recipe Card

 

Second Prize Coupon Reward