With new competitors entering the marketplace as other Plaque Psoriasis drug options, STELARA was looking for an opportunity to appeal as a premium and effective option for patients. With the minimal dosing schedule of just 4 injections a year, we wanted to simplify and streamline all of the information needed for current and prospective patients. was the biggest resource, housing any and all information someone might need. So we created a more visually engaging and streamlined experience in a custom-made responsive website.