Minute Maid Sparkling

Minute Maid was launching a new sparkling juice beverage to compete against heavy-hitters La Croix, San Pellegrino, and others. With no existing brand assets or creative, we concepted and developed an iconic look & campaign that would be used to advertise in retail and on-premise establishments.


Aisle violators / shelf talkers highlighting one sku


Window signage highlighting two skus


Header Card showcasing the portfolio


Retail Endcap Display