As the leader in the dog treat category, Milk-Bone wanted to offer so much more for canines (dogs, to the layperson). From wholesome natural treats, to vitamins & oral hygiene, and even toys, Milk-Bone wanted to be the go-to brand for the happiness and health of your best friend.
Concepted and developed an iconic look, as well as promotional materials, for educating and promoting new Milk-Bone Active dog toys.
National shipper display
National shelf talker / aisle violator
Geo targeted mobile takeovers
Meijer.com specific digital promotion
Milk-Bone Advanced Care
Video concept highlighting Milk-Bone portfolio
Rich media allowing shoppers to purchase Milk-Bone portfolio specific to their dog's size
National retail display
Target.com digital promotion for new Brushing Chews flavor
Milk-Bone Farmer's Medley
Concepted and designed educational materials for a sampling program introducing new Farmer's Medley to previous Milk-Bone purchasers